Historically, corporate TV generally had very few outlets. It could be put on a poor quality VHS or shown on a screen but that was about it. In recent years, all that has changed beyond belief. DVD was the first big leap as the delivery quality of a film became similar to the quality you would expect on TV. However, the most exciting advances revolve around the internet and mobile devices. Material is now being generated for websites, iPods, mobile phones, Power Point presentations and even such things as DVD Business Cards.
Your film can now have a global audience simply by including it on your website. The use of video will give your website an extra dimension which will not only attract users but also keep those who come to your site there longer. It can instantly give users a real sense of what your business is about. It can inform and entertain. The web is evolving so quickly that websites can look dated very quickly. Video can now be integrated seamlessly without the need for frames.
Here's how Dependable Productions helped 'Ask Life' enhance their website
The great thing is that if you are making a film anyway, re-versioning for the web is a relatively straightforward process and adds real value to the production budget for relatively little extra cost. Often companies will take clips from their films to keep the website manageable. However, increasingly companies will generate material specifically for their website which allows for the kind of seemless integration you can see on this website. We can deliver material in every popular format including Flash, Windows Media, Quicktime and Real.
YouTube is continuing to revolutionise the way in which video is delivered on the web and we help business harness the power this can deliver. YouTube is often able to host video at considerably higher quality than many businesses websites can accommodate. It also offers organisations that have no video hosting capacity, such as many local authorities, the opportunity to use YouTube to broadcast their message. Not only can we upload your content to YouTube, we can set up a YouTube Channel on your behalf with your branding and your content. Using the embedding capacity, this content can then be embedded directly into your site. YouTube is also now accepting HD video which is one of the reasons we now shoot all our material in HD. Very few clients want Blu-Ray DVD but anyone with a reasonable internet connection can watch HD on YouTube.
Click here to see our YouTube Channel
Click here to see the YouTube channel we have built for Gatenby Sanderson
A logical extension to the use on the web is content for mobile devices. Video Podcasts, a term used to describe video on an iPod or MP3 player, is becoming more prevalent. Why restrict your audience to watching your material on a computer. Make it available for download and they can watch it when and where they want increasing your chance of the material being seen. The same applies for mobile phones and email attachments.
Many companies will make a film for delivery on DVD to a selected audience. However, that film may also be used in sales presentations which are often based around Microsoft PowerPoint or something similar. Why not re-version the film for integration into your presentation ensuring a slick presentation from beginning to end. You may also want to add impact to an otherwise standard presentation. Bespoke video clips can be a great way to do this. In a sales environment, anything which helps to increase the impact of your presentation is a good thing.
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